Welcome, Brandon!
Introducing Brandon Becker, Retail Marketing Manager. To tell you a little about me… Music has been a part of my life for as long as I can remember, which is why I continue to keep it close to both...
View ArticleVerified Profiles: Making the Most from Spotify
A question I am asked on a near daily basis by labels is “What more can we be doing with Spotify?” A simple answer, and one that Spotify would tell you themselves, is to have your artists set up...
View ArticleSnagging iTunes Single of The Week Around The World
Have you ever downloaded a free Single of the Week from iTunes? It’s a great promotional tool for consumers to discover new artists that they might not know. Recently, a few of my colleagues from The...
View ArticleStart Tagging on Facebook, It’s Time
Twitter and Facebook both offer the ability to tag people and pages. Twitter got us in the habit of using that @ sign early by offering the instant gratification of alerting friends and creating...
View ArticleSuicide Silence’s Unstoppable Debut
This past week, American Deathcore band Suicide Silence’s highly anticipated album, You Can’t Stop Me, hit digital retailers worldwide. Here in the Retail Marketing department, we have been working...
View ArticleStreaming: The New Radio & We’re On It
Among the many benefits that streaming services affords to its patrons, none are as boundless and untamed as the ecosystem of playlists these platforms contain. There is a plethora of playlists for any...
View ArticleMeet The Spanking New $5.99 Feature at iTunes US
As you’ve probably noticed by now, iTunes has made several changes to the store in the US. One addition you may want to participate in is the $5.99 Albums feature. You will see this feature as a slider...
View ArticleIntroducing: The 4 Commandments of Marketing Drivers
Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall...
View ArticleiTunes Does Indie
As you’ve no doubt noticed by now, and as we’ve previously reported to you, iTunes in the U.S. has been making some changes. An addition we at the Orchard are especially excited about is the brand...
View ArticleLive In The Moment with Spotify’s Latest Updates
Streaming with Spotify has just made its largest application update in over a year with a few new and exciting additions to their mobile platform. This update not only provides users with algorithmic...
View Article5 Best Practices to Master Apple Music
We hope everyone has been enjoying the brand new Apple Music and exploring all of its exciting features. As with all new friends, it takes a little bit of time to get to know and understand how best to...
View ArticleShazam Your Way Through Your Next Campaign
Shazam has been a staple on smartphones for years. For the best part of the last decade, people have been holding their phones in the air to discover what music was playing and Shazam has been there...
View ArticleWhat The #&@$ Do You Do, Sylvia?!?
Sylvia Medeiros Retail Marketing and Operations Manager, Brazil Joined The Orchard in April 2015 We know that our South American presence is a crucial branch of The Orchard tree, but what the #&@$...
View ArticleApple Music Refresh, Apple Music Best Practices Refresh
Last week, Apple released its new iOS 10 and with it, the new version of Apple Music we’ve been waiting for. Never ones to wait when we can dive in full steam, we’ve gone through its sleek new...
View ArticleSpotify Best Practices: 4 New Tips to Strengthen Your Profile
Spotify is ever-evolving. As the service grows and users discover more and more content, the streaming giant is innovating ways in which artists can connect to fans and vice versa. As a result, Spotify...
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